As you might have noticed, Cadillac has a habit of spending money on commercials during the Oscars. This year will mark the fifth consecutive year that the company is the official automotive partner and vehicle provider of the awards. It has three commercial spots running, focusing on the performance, technology, and future of Cadillac vehicles. Among the clips is a commercial giving us the first look of the all-new XT4 SUV.
The reveal of the new luxury crossover SUV will come in its final 30-second spot of the night. The ad is upbeat, set to Bruno Mars’ “Uptown Funk” hit. The commercial is raising awareness of the new model ahead of its official reveal at the Cadillac House in New York on March 27th ahead of the New York International Auto Show. The two other commercials include a 60-second “anthemic brand spot” showing an evolution of Cadillac’s “Dare Greatly” platform and a 30-second ad featuring the company’s Super Cruise technology.
It is expected that the new Cadillac will have turbocharged four-cylinder power under the hood powering either the front or all four wheels. The SUV will be built off of the Chevrolet Malibu platform. It will also usher in new interior design language featuring an electronic, likely monostable shifter and a cadre of physical buttons rather than a bank of touch-sensitive ones.